In 1986 Destination Hilo was founded as a private, non-profit corporation whose primary purpose is to promote tourism to East Hawaii and the Big Island. Its mission includes promoting sustainable and responsible tourism and perpetuating authentic Hawaiian culture.

Through collaboration with public and private industry, Destination Hilo strives to increase visitor satisfaction, extend length of stay, and provide innovative visitor activities offering unique Hawaiian experiences. Efforts are focused on improving quality of life for residents by contributing to a healthy social and economic culture.  Destination Hilo’s flagship “Hawaiian Greetings Program” provides music, entertainment, and networking services to thousands of visitors arriving at Hilo Pier and the Aloha Room.

We are grateful for past and present support of the Hawaii Tourism Authority, the County of Hawaii and our very dedicated members.

Take a look at what cruise ship passengers think about Destination Hilo.